การพัฒนาการสื่อสารทางการเมืองเชิงพุทธเพื่อการเลือกตั้งนายกองค์การบริหารส่วนจังหวัดนนทบุรี

Objectives of this dissertation were: 1. To study social, economic and political context during election that affected the political communication for the election of the provincial administrative organizations Chief Executive in Nonthaburi Province, 2. To study the political communication process for the election of the provincial administrative organizations Chief Executive in Nonthaburi Province and 3. To study the Buddha-dhamma application for Buddhist political communication development for the election of the provincial administrative organizations Chief Executive in Nonthaburi Province, conducted with the qualitative research, collected data by in-depth-interviewing 25 key informants with structured in-depth-interview script and from 10 participants in focus group discussion analyzed by descriptive interpretation to confirm the model after data synthesis.

Findings were as follows:

1. Social economic, and political context during election that affected the political communication for the election of the provincial administrative organization Chief Executive in Nonthaburi Province were found that, social context grew rapidly, residential construction is expanded rapidly causing diversity and problems in society such as drug, traffic and public health. Economic context, tourism began, both Thai and foreign tourists started to come resulted in expenditures and incomes for many sectors, industry expanded. Because of Covid-19 pandemic in 2019, strict health measurement was enforced causing economic regressed, tourism gloomily slow down, industry stopped, production dropped. Political context, the govern let the Election Commission announced the election of the provincial administrative organization Chief Executive in 2020, the national level political parties had direct influence on the local politicians. The native Nonthaburi politicians still had to have support from the national level political parties.

2. The political communication process for the provincial administrative organization Chief Executive emphasized all 4 components: The sender, should adhere to the ethical virtues, polite words, not to blame others, intension to communicate with people with true message. The message, should be true data with reliable sources, correct, lawful with social responsibility. The channel should have dialogues with local people and also social media application. The receiver should be alert and aware, have knowledge and self-discipline and being able to analyze news and information through roughly.

3. The Buddha-dhamma application for Buddhist political communication development for the election of the provincial administrative organizations Chief Executive in Nonthaburi Province was found in 6 aspects, namely, 1) Mettămanokamma, people had good wish and were good friends, 2) Mettăvacikamma, politicians ha channel to speak to people at locality to see the problems and the ways to solve the problems,
3) Mettăkăyakamma, politicians had good deeds to each other with loving-kindness,
4) Sătăranapokee, politicians share data and information fairly that were useful to the public, not the self-interest, 5) Silasămanyată, politicians must respect the right and freedom of other people according to the country laws. 6) Ditthisămanyată, politicians had conscience, emphasizing public interest over self-interest. Public benefits, good thought to one other, to create good faith in the democratic election