การจัดการแหล่งท่องเที่ยวเชิงอนุรักษ์ของตำบลเมืองก๋าย อำเภอแม่แตง จังหวัดเชียงใหม่

         This research is of 3 objectives: 1) to study the atttractive potential of Mueang Kai Sub-district, Mae Taeng District, Chiang Mai Province; 2) to promote the management of conservative attractions of Mueang Kai Sub-district, Mae Taeng District, Chiang Mai Province and  3) to enhance the tourist networks of Mueang Kai Sub-district, Mae Taeng District, Chiang Mai Province.

           It is the qualitative research having collected data by interview with 15 persons namely the local administrators, entrepreneurs, and the Local people and additionally by focus group of 10 people. The research’s results are found that:

           The potential of tourist attractions the Mueang Kai Sub-district includes:
1. Doi Morn Ngoh tourist attraction is under the supervision of the Royal Project and  2. Uncle Dej's Tea plantation is the a private tourist site. Although these two tourist attractions are different forms, but they are not different in terms of management's potential. That is to say: Doi Morn Ngoh tourist attraction and Uncle Dej's tea plantation have been supported both the theoretical and practical academic agricultural knowledge from the Royal Project. They passed those knowledge to the villagers. All seeds of tea species are given to villagers to grow up in their own farms. They then, exported the gained products to the market. This causes the villagers in the community got a career and income being able to take care of their families and to create a circular economy in the community.

          The promotion and management of conservative attractions of Mueang Kai Sub-district, consists of ๖ items as follows: 1. The model of managing the conservative attractions has run according to the National Reserved Forest Act, B.E. 1964. That Act does not allow  local people to freely occupy. They have to ask permission from the relevant authority. On the tea farm of Uncle Dej is managed by a private business and assisted by the Doi Morn Ngoh’s Royal Project. 2. The promotion and maintenance of tourist attractions are in charged by the government sector such as the local government organization and the private sector having based on a self-defined caring pattern. 3. On the management of conservative attractions is settled by a management model. That is the community has formed a tourist communal committee in each tourist sector with the responsibilities clearly divided among the group committee.
4. In the aspect of tourist resource’s improvement, management methods Local people takes part in setting plan for the improvement of tourist attractions such as transportation, service to tourist, and surrounding landscape’s  improvement. 5. The tourist site’s regulations are unitedly laid down  by communities. Thereby, tourist tourists have to follow the set regulations.  6. The Public relations of tourist attractions in Mueang Kai Sub-district are promoted through the social medias such as Facebook, YouTube, website and so on.

         On enhancing  the tourist networks they are found that  1. A usage  media in public relations to build up tourist networks is acted by online media’s Channels such as Facebook, Youtube. 2. In the creating the intercommunity-networking, the participatory activities are done between the tourists and villagers by adopting ethnic cultural traditions, religious belief-activities and the tribal performances in order to build up networks within the communities. 3. In the tourist route creation, they had developed the wider routes in particular point  connecting to the tourist attractions in Mueang Kai Sub-districts and Nearby Sub-districts. 4. In connecting with a conservative tourist site-networks, the entrepreneurs in Mueang Kai sub-district have created a tourist map within Sub-district. The signs of tourist attractions are made  in the Sub-district. 5. In a maintenant technique for building up a conservative tourist  attractions, the tourist attractions will be sustainable, if only if the cooperations are performed from all sectors, both the states and private sectors. The people in communities have to take part in taking care natural resources sustainably.

Keywords: Management, Conservative, Attractions