การส่งเสริมความนิยมทางการเมืองของประชาชนที่มีต่อนักการเมืองในจังหวัดอุทัยธานี

Objectives of this research were: 1. To study the general condition of politicians’ political popularity of the people in Uthai Thani Province, 2. To study the factors that promote the politicians’ political popularity of the people in Uthai Thani Province, and 3. To propose the promotion of politicians’ political popularity of the people in Uthai Thani province.

Methodollogy was the mixed methods: The quantitative method collected data from 400 samples with questionnaires and analyzed with frequency, percentage, mean and standard deviation. The qualitative method, data were collected from 18 key informants by in-depth-interviewing and from 12 participants in focus group discussion. Data were analyzed by content descriptive interpretation.  

Findings were as follows:

1. General condition of politicians’ political popularity towards politicians consisted of the following aspects: 1) ​​beneficial value; politicians had beneficial plans by studying problems, listening to local problems, helping local problems with people-centered development mind. 2) social status popularity aspect; politicians had good financial status with well-to-do families. 3) political socialization aspect; politicians communicated with people by setting-up board for providing comprehensive knowledge and listening to local problems by board 4) politicians’ characteristic aspect; politicians had people helping characters, honesty straightforwardness, helping people, words keeping and being good persons. 5) politicians’ knowledge and special capacity aspect; politicians had capacity in administration, budget allocation techniques, knowledge and education, 6) political experience aspect; politicians were former politicians with knowledge and political experiences, 7) network relationship aspect; politicians had relations with others, with community networks, with local leaders and access to people at all levels.

2. Factors affecting people’s political popularity towards politicians from 7 political popularity aspects were used for statistical analysis. The variables that had positive relationship with factors affecting the politicians’ political popularity of people were of 5 aspects with statistically significant value at 0.01. Factors affecting the political popularity were: benefit provision (x1), social status (x2), characteristics (x3), special talent (x4) and experience of politicians (x5). These were factors determined the politicians’ political popularity of people (Y) respectively.

               3. Promotion of politicians’ political popularity of people by applying Buudhis principle, Sangahavatthu could be applied with several principles for following practices: 1) Politicians should behave as donors. They should assist, advice, help people, communities, society and country. They should have public mind and be sacrificial persons. 2) politicians should have good rhetoric, speak at the right place and time, be a rational person. They should speak the words that pleased people, straightforward, did not promise what they could not do, speak only the truth, do the truth.do as promised. They should communicate well concerning people’s need when they are in representative council. 3) Politicians are helping people. When communities organize activities, traditions in the communities, societies, whether small or large, politicians are involved and always help in every event. When there are activities in communities, politicians who are representatives of society regularly are seen by helping to be the chairman, etc. It is politicians’ obligation for not to leave the people who trust them as their representatives. 4) Politicians put themselves in the right positions, behave appropriately, behave consistently, consistently act as easy to reach and do not abandon the people who gave their votes. They must be in the same conditions with people both in happiness and suffer. They must be responsible for their decisions and always help people when they are in needs